A New Language Form

15 FEBRUARY 2015
After world war I, the graphic designer are energized. Lets talk about Constructiveism, about the designer.

- EL Lissitzky, strong use typo and imagery, use diagonal line that shows movement(Russian propaganda poster).

- Alexander Rodchenko, photography, typography and montage, heavy use of sans serif.
Poster Design , primarily geometric shapes, many diagonal line use for showing movement.

- Shepard Fairey, create the poster for campaign for Obama.

- Theo van Doesbury, geometric abstraction, founder of DE STIJL movement.

- BAUHAUS, art school in Germany, crafts, fine arts, famous for approach to design, also called "school of building" or "house of construction", founded by Walter Gropius. BAUHAUS exhibition poster(1923)(Joost Schmidt), BAUHAUS magazine, BAUHAUS chair.

New Typography, Jan Tshichold(spell as Yhan chick-old), design practice set to the standard for new approach in books, job printing, advertistment and posters. Break free from the confines of the tradition typecase.
-Jan Tshichold believed in clarity rather than beauty.
The Swiss style

-known as international style or international typographic style, priority is to given to function. dislike of decoration, use negative space and emphasized simplicity, communication and objectivity.
-Armin Hofmann, very big sans serif type face used.

-Josef Muller Brockmann, a graphic designer, illustrator and so on.

-Paul Rand, the inventor of graphic design as American. Design ABC logo, Design for IBM, OPS ,Enron, Morning Star...and so on.

- Bradbury Thompson, a art director for magazine.

-Saul Bass, development to movie title credits.

-Milton Glaser, designed I LOVE NEW YORK

Lets talk about Expressionism
Edward munch an Expressionism which his artwork is skrik/the scream
-Definition, use colour stroke to express what you see
-they dont use right colour or stoke, they use their own style to express their feelings.

-Vincent van Gogh his brother Theo explained ' Instead of trying to reproduce exactly what i see before my eyes I use colour more arbitrarily to express myself forcibly.

Dadaism
-artist : marcelduchamp
-Cabaret Voltaire founded in Zurich
-'idea is more important than the work itself'
-'art can be made of anything'
-characteristics of dadaism, in total early things was rejected by dadaism.

Chapter9_Post War and Design
-Action paintings, Jackson Pollock with unique style drip paintings.
(No 5 1948 , famous&expensive paintings)

-Franz Kline
-Williem de Kooning
-Colour field & hard edge paintings
-Mark Rothko

-Pop Art
-Andy Warhol

Conceptual Art
-intended to convey idea
-behind work is more important than final work.

We learn Constructiveism, understand some designer. Learning some new typography. Learn about Expressionism and chapter 9 post war and design. Lastly some Pop Art and Conceptual art. We can know about the designer for these class. We learn the typography that created by artist. The design for Post War.